The who’s who of the music industry showed up to support the launch of Vevo on Tuesday. Those included Adam Lambert, Asher Roth, Bono, Ciara, Corinne Bailey Rae, John Legend, John Mayer, Justin Bieber, Mariah Carey, Nick Cannon, Pete Wentz, Q-Tip, Ricky Martin, Rihanna, Sheryl Crow, Ke$ha, Taylor Swift and Wyclef Jean.
What is Vevo?
VEVO is the premium music video and entertainment service created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and Abu Dhabi Media Company and is powered by YouTube.
VEVO is created for consumers, advertisers and content owners, and blends the very best in top-notch music content with YouTube’s leading edge video technology and user community. The content will be made available on YouTube, on VEVO.com and through a special VEVO branded embedded player.
Across the VEVO Network, users will now enjoy the largest selection of premium music content featuring the broadest array of chart-topping artists found anywhere on the Web.
Check out photos from the Vevo launch here: